I never had a "what's-this-blog-about" text on my page. So I guess I owe you an explanation:
"fight the un-words" has been created to combat natural enemies of advertising. Not only UNs, also IRs and INs have become a terrible threat for brands throughout the world.
As follows by name
Not to forget UNeconomical, IRritating and INscrutable.
Everybody who is passionate about his work, trying to make advertising outshine at the end of a day – feel free to join the mission: fight the un-words!